South Korean edutainment brand Pinkfong created apps, games, videos, and hundreds of children's songs on its streaming video channel, including "Baby Shark," an infuriatingly catchy earworm beloved of toddlers the world over, which racked up an astonishing two billion views. Founded in as part of the SmartStudy company, a subsidiary of Samsung Publishing, the brand began with Pinkfong himself. This animated pink fox, prince of the planet Staria, was modeled on the friendly fox in The Little Prince and gave his name to a streaming video channel which hosted children's songs. In , one of these, "Baby Shark," based on an old-time campfire song, became an international phenomenon, eventually racking up over two billion views and spawning a dance craze that was copied by celebrities like James Corden and Ellen deGeneres. It turned Pinkfong into a huge global brand and a range of spin-offs followed, including toys, books, live shows, an animated TV show set to be launched in , and a record label. After a slew of digital-only compilations, their first physical album, Pinkfong Presents the Best of Baby Shark, was released in December , with the "Baby Shark" song streamed so many times that it even hit the U. Sign In.
Where people listen
Pinkfong consists of mainly children's songs, of which the most famous is " Baby Shark "; with its dance video receiving over seven billion views on YouTube, it is the most-viewed video on the site. Their educational channel has more than 43 million subscribers, with a brightly-colored programming of stories, sing-along songs and dances represented by a pink fox named "Pinkfong". The global product development company has more than 4, children's videos, songs, games and apps. Pinkfong was formed with the inception of SmartStudy at their Seoul headquarters, in June A Los Angeles branch with a few employees opened in , and another is located in Shanghai. The U. By , the company had released mobile apps with central base apps like "Pinkfong Nursery Rhymes". Pinkfong joined another "beloved" anthropomorphic character named Pororo , a longtime children's favorite in South Korea, in the preschool education market.
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