American rapper and musician Jay Z has removed most of his music from the streaming service Spotify , leaving behind only a few early albums and collaborations with other artists. Jay Z has also left behind Collision Course, the album which he recorded with the band Linkin Park, and a few singles he recorded with Kanye West. What could explain this decision? Jay Z co-owns Tidal , a music streaming service that is in competition with Spotify, which has more of a focus on artist exclusives. Jay Z has also been a vocal critic of tech companies over the issue of compensating artists; in at an event in New York he had targeted Google, Spotify and Apple , saying they paid artists much less than what they deserved. This could explain his move from Spotify, a company he views as not being artist friendly. It is also worth noting that both Spotify and Apple music are still much larger Tidal.
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This is so powerful. A graduation from what? And into what? Or long pants? Tidal is supposed to remind people that music is something you pay for. I covered the Swift controversy in an article about Spotify. Spotify, which has been in business since , barely makes a profit.
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Tidal stylized in all caps is a subscription -based music , podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music. Tidal was launched in by Norwegian public company Aspiro and is now owned by Project Panther Bidco. With distribution agreements with all three major labels and many indies , [3] Tidal claims to offer access to more than 60 million tracks and , music videos. Tidal claims to pay the highest percentage of royalties to music artists and songwriters within the music streaming market. While some observers praised the high fidelity, lossless audio quality, and higher subscription fees which would result in higher royalties to the artists and songwriters, others felt the high subscription fees and exclusive Tidal content from the artists involved could lead to more music piracy. Tidal has claimed to have over 3 million subscribers, [9] although the veracity of those claims as well as their reported streaming numbers have been questioned. The launch was supported by Sonos and 15 other home audio manufacturers as integrations partners. Aspiro was purchased by Project Panther Bidco Ltd. And that became a better proposition for us, not an easier one, mind you," he concluded.
As Jay Z sees it, there is a clear solution to the problems facing musicians in the streaming age. They should band together — behind him, of course. Facing competition from Spotify, Google and other companies that will soon include Apple, Tidal will be fashioned as a home for high-fidelity audio and exclusive content. The move may bring financial benefits for those involved, but it is also powerfully symbolic in a business where musicians have seldom had direct control over how their work is consumed. Major record labels, as well as artists like Taylor Swift, have also openly challenged the so-called freemium model advocated by Spotify, which offers free access to music as a way to lure customers to paying subscriptions. Tidal, which makes millions of songs and thousands of high-definition videos available in 31 countries, will have no free version. And if you want to hear the most beautiful song, then support the artist. As a superstar artist and influential executive through his company Roc Nation, Jay Z has unusual power in the music industry. Yet Jay Z is entering the streaming fray as a boutique competitor against some of the most powerful companies in the business.
